Amazon has become a highly competitive marketplace, and with so many sellers offering similar products, it is challenging to make your business stand out. This is where Amazon FBA agencies step in; specialised companies provide services to help Amazon sellers optimise their product listings and increase sales. Before delving into the strategies, let’s understand why product reviews and feedback are crucial on Amazon,
- Increasing visibility and sales – Amazon’s A9 algorithm considers various factors when ranking products in search results, and product reviews are one critical factor. Higher ratings and positive reviews lead to higher visibility and product sales.
- Gaining insights for improvement – Customer feedback is valuable for improving your product and identifying areas that need attention. Negative reviews highlight issues with your product or listing you may have missed. Addressing these issues enhances a positive customer experience and satisfaction.
Strategies used by amazon FBA agencies
After understanding their importance, let’s examine strategies employed by Amazon FBA agencies to manage and improve them.
- Encouraging genuine positive reviews
Amazon has strict guidelines regarding reviews, and following them will result in penalties. Amazon FBA agencies help sellers encourage genuine positive reviews from verified purchasers. Here are some common tactics used:
- Email automation – Agencies set up automated email campaigns that go out to customers after they have received their orders. These emails politely request reviews from satisfied customers. Agencies ensure that these emails comply with Amazon’s policies and do not offer any incentives for reviews.
- Insert cards – Including insert cards within the product packaging is another tactic. These cards thank the customer for their purchase and provide instructions on how to leave a product review. Agencies design these cards to be eye-catching and often include QR codes or custom URLs to make the review process more accessible for customers.
- Early reviewer program – Amazon has an Early Reviewer Program that encourages customers who have already purchased to leave reviews. Agencies enrol their clients’ products in this program to boost the number of early reviews, which is especially helpful for new product launches.
- Responding to negative reviews
Negative reviews are inevitable, and Amazon FBA agencies understand that responding promptly and professionally is crucial. Here’s how they handle negative feedback:
- Monitoring and analysis – How do you get bestsellers on Amazon? Agencies use tools to monitor product reviews and seller feedback continuously. They analyse negative reviews to identify patterns or joint issues. For example, if multiple customers complain about the same product defect, the agency can advise the seller to address the problem with the manufacturer.
- Prompt response – Agencies respond to negative reviews within 24-48 hours to show customers their concerns are being heard. They aim to resolve the issue to the customer’s satisfaction and may offer a refund, replacement, or other appropriate solution.
- Optimising product listings
Amazon FBA agencies also focus on optimising product listings to ensure they provide all the information customers need to purchase. Well-optimised listings reduce negative reviews resulting from customer misunderstandings or incorrect expectations. Here are some tactics used:
- Comprehensive product descriptions – Agencies ensure detailed product descriptions, highlighting key features and benefits. They use bullet points, infographics, and easy-to-read language to make the description scannable and digestible for customers.
- High-quality images – Visual content is crucial on Amazon. Agencies help sellers create or source high-quality, crisp images of their products. They may also include lifestyle images to help customers visualise using the product.
- Keyword optimisation – Agencies conduct keyword research to identify the terms customers use to search for similar products. They then optimise the product title, bullet points, and description with these keywords to improve the listing’s visibility in search results.
Choosing the right Amazon FBA agency is essential. Make sure the agency you choose understands Amazon’s policies.